Majorelle Consulting is a Swiss-based strategy and business-building consultancy supporting corporates and startups in innovation, venture building and new business creation.
Carmen Spielmann
Bringing an entrepreneurial and outside-in perspective to strategy — connecting the dots across markets, ideas and opportunities to turn them into action and business value.
Backing early-stage companies with capital, experience and a willingness to get involved when it matters.
Bringing an independent perspective, asking the difficult questions and keeping strategy connected to what is happening in the market.
Bringing business experience and strategic thinking to organisations where impact, not profit, is the bottom line.
Connecting the dots to find where the real opportunities are — and turning them into strategies that can actually be executed.
Thinking and acting like an entrepreneur — from an early hypothesis to a business that works in the real world.
Looking beyond the obvious — scouting markets, technologies and emerging ideas and translating them into new business opportunities.
The business model that made a company great won't automatically carry it into the future. The best companies think in portfolios: they nurture the core while building new businesses in parallel — not either/or, but both/and.
We are bad at prediction and surprisingly good at retrospective rationalisation. The product-market fit that worked usually emerges through iteration, not the original pitch deck. Go wide to learn. Go deep to build. Go wide again to scale.
Consensus ideas are low risk, easy to execute and incremental. Non-consensus ideas bring a new logic into the world, feel uncomfortable and take years to prove right. The question is whether the system lets them survive.
Innovation rarely fails for lack of ideas. It fails because the organisation is optimised to protect the core. Real innovation needs different governance, different funding and different leadership — not as a project, but as a company within the company.
Product-market-fit pivots, growth pivots and strategic pivots each follow a different logic. The hardest part isn't execution — it's recognising which kind of pivot is actually needed before the organisation commits to the wrong one.
Execution keeps the business running, but it rarely keeps it relevant. Thriving organisations invest in ideas before the outcome is clear and tolerate ambiguity — because standing still may be the greater risk.
Strategist by Mind and Entrepreneur by Heart.
I empower startups and corporates with visionary thinking, strategic lucidity, a toolbox of tactics, and access to an unparalleled global network. This synergy bridges exploration, ideation and realization, kindling the flames of transformative potential and nurturing innovative solutions beyond conventional boundaries.
As a forward-thinking new business architect I am fueled by a non-conformist attitude and an infinite mindset. I connect the dots, demonstrate grit and provide room for flourishing. By using my ears and mouth thoughtfully I enable both personal and entrepreneurial growth within my sphere of influence. Life is a journey, and I am committed to an environment of joy and fulfillment.
I envision a life brimming with purpose, joy and constant learning. Within this vision, I challenge the status quo of what is possible, create innovative solutions for businesses and catalyze personal and entrepreneurial growth. I will apply my entrepreneurial skills and mindset, keeping a positive attitude and living my values and principles to support others to see and pursue opportunities beyond the horizon to shape an inspired future.
I’m energized and inspired after every conversation with Carmen. Sometimes overwhelmed — in the best possible way.
— Corporate Executive
No brouhaha. Strategic perspective. Real corporate and startup experience.
— Senior Executive
I don’t know anyone who combines that much energy with that level of professionalism.
— CEO
Carmen makes it look easy. You sometimes forget how much it takes to get there.
— Founder & CEO
Strategy work, board mandate, growth journey or venture building — let me know what is on your agenda.